Following a stint designing denim for Rock & Republic, and as an avid denim fan herself, Victoria Beckham launched her own line, dVb, in 2006. As Creative Director of the brand, she is involved in all aspects of the design from concept to final product.

The range features some of the highest quality fabric in the industry, with many styles using the finest Japanese denim, as well as some of the sharpest cuts. Back pocket design ranges from the bling of Swarowski crystals to more understated nailheads. The label has quickly reached cult status amongst fashionistas and celebrities alike.