William Rast, the 'New America' denim culture brand, founded by Justin Timberlake and Trace Ayala is grounded in the iconography of American denim heritage and biker culture, yet repackaged and presented in a contemporary context. Loved by "girls in the know" and celebrities alike, William Rast has become a staple in every denim lover's closet.

With its signature "dub" on the back pocket, contrast stitching, and rich washes, the denim collection is designed to reflect the tomboy sensuality of the William Rast girl. Easily dressed up or down, the great fit and great quality make these jeans absolute must-haves.